How I Grew My Cannabis SEO Client From 105 Users/Day to 630 User/Day In Less Than A Year Using My Perfected SEO Techniques
After looking at data on one of my Cannabis SEO clients recently, it came to mind that I should share this journey thus far as it is quite exciting in terms of the Organic growth we have been seeing! Of course I will not be sharing every single one of my tactics, or as I like to call it “The Secret Bauss Sauce”, because as you know, SEO is all about testing to see what works and keeping up with all the changes. This post won’t be very intensive, honestly. I’ll share my top 3 SEO tips that have helped me get some amazing rankings and organic traffic for my client. Let’s dive in:
What type of client is this and what’s the niche like?
This particular client of mine is in the Cannabis industry in WA state for reference. They rank among the best of them, and with the growth that we have been seeing over the past 10 months they have been a client of mine. Something to keep in mind also is that the Cannabis industry is so damn new, it’s very exciting if you think about the potential growth in all facets of the industry. Let’s just say there is a shit ton of money in pot and not a lot of people are hopping into yet. By the way, I encourage competition so hopefully this will inspire someone to outrank me!
Check out this Analytics graph from June 15, 2017 (the day the client signed with me) to today (April 17, 2018)
It’s not the most amazing win ever, but if you think about this type of growth from SEO in this short time frame, in an industry that is pretty damn new in the legal states, plus not to mention the online landscape for Marijuana. The trend has been set and we are moving forward on growing even further, while starting to rank for national terms like “weed shop”.
Some SEO Tips ‘n Stuff
Perform a Site Audit & Fix All Errors
- For this client, I ended up building them a completely new website utilizing the WordPress platform. With a fresh design and some new content, we had a site that looked good and I also made sure to run a site audit and go through the site to fix any errors that have been found. How do you do that? I use a tool called SEMRush and sometimes I use Screaming Frog. These tools tell me exactly what is wrong with the site technically. I run some additional tests like speed tests, etcs. Check out the pic below to see what it looks like from SEMRush. Anyway, I fix all the errors and make sure the site is super clean, user friendly and fast af.
Kill Your On-Site Optimization
2. This part is super important to nail on the head. On site optimization refers to how each of your pages are setup with things like site title, meta description, heading tags, alt tags and more. But how do you know what to put on each of those items? That’s where precision keyword and competition research comes into play, and frankly that comes with time but it’s not super hard. Choosing some target keywords to go after is crucial in the beginning, but you need to make sure people are actually searching for them (based on mothafuckin data) rather than what your mom or dog thinks people search for. Seriously, it’s way easier and most of the time what the majority of people search for on search engines like Google and Bing are not what you would think. Go with the data, ya’ll. In fact, my company BurnCrate definitely kills this part of the SEO process.
Below you can try searching for a domain or keyword:
Some tools I like to use are SEMRush again, keywordtool.io, and then don’t forget to use Google Auto Suggest, so when you start typing in something it auto suggests it for you. That’s a biggie, those are things people are searching for the most related to the keyword you typed in.
Make Sure You Are Posting Consistent Blog Posts
3. This one is super crucial. I don’t care what you have heard, you want to make sure your clients site, or your site, is producing high quality and relevant blog posts consistently each month, plain and simple. Don’t put out shit to just put it out there. These articles need to be damn good, long enough (honestly anything above 1000 words is good, generally longer content is the better route but don’t write a novel). They need to be about a variety of topics – some top ones of ours are WA Marijuana Laws, top strain reviews, specific product reviews, tons of informational articles about cannabis.
If you dive into whatever niche you’re in, you will find you have a ton of content to get ideas from. Make sure to interlink pages throughout your posts – going to other blog posts, plus outbound links going to authority sites, plus sprinkle in some going to your main nav pages. Don’t worry about exactly where to put the keyword, just make sure it’s in there. I haven’t found the perfect formula yet, but I can tell you don’t over use main keywords, and use different variations of it. The search engines want to please the user with the top result, so don’t write for a machine, write for the person that would be searching and make it the damn best one.
So the overall result in ten months so far:
June 15, 2017 to April 17, 2018 compared to June 15, 2016 to April 17, 2017
(My time span of the client, compared to the previous time frame last year)
A change of over 3200% in organic users so far, over 3400% new organic sessions. Yes, the average session duration has gone down a lot, but having it still sit where it is is good considering the tremendous traffic increase – same with bounce rate. And yes, this has resulted in an increase of sales in their store, month over month by tens and thousands of dollars. Won’t go into those exact details though haha.
Well alrighty then, this is going to about wrap it up. I just wanted to share this exciting news with everyone and to say that SEO is not dead, and anyone can get fresh relevant organic traffic to their site if they want.